5 tips to use e-commerce optimization for fashion e-commerce

It is a known fact that e-commerce optimisation services can offer e-commerce businesses marvellous results. How does e-commerce optimization work for fashion e-commerce? To put it into perspective, the fashion ecommerce industry is one of the fastest-growing online industries with the global fashion ecommerce market value being $821 billion.

That being said, this industry is very competitive. Thus, you should ensure that your e-commerce website Is equipped to handle the needs of customers and offer them something out of the ordinary but relevant.

 

5 ways in which e-commerce optimization helps your fashion e-commerce website:

Ecommerce optimization services are particularly specific for fashion brands. Let’s explore these five ways where fashion websites can benefit from ecommerce optimization.

 

1.      Innovative Presentation of Products

To combat your customer’s fear of not being able to feel the texture of your fabrics you should incorporate real-life experiences as closely as you can.

How so? You can make use of Innovative visualisation methods such as 360-degree product images, a catwalk to show customers how clothing might look like walking, and a zoom-in option for customers to see the texture of the fabrics, along with fine cuts, pockets and patterns.

 

2.   Presence of Care and Handling Sections

      Customers appreciate when fashion e-commerce websites put information regarding the care of fabrics on their websites. This allows customers to retain the quality of their favourite clothing from your website for a prolonged period.

You can choose to add information such as how to clean it, how to iron it or store it, or if it's waterproof.

 

3.   Information regarding fit and features

Not all clothing types suit every person out there and e-commerce websites should try to convey how their clothing might look to people with different build and heights. You can choose to put the model's height on the product information pages so that customers can compare their height to the models to visualise how a dress might look.

Make sure to add sufficient information regarding the clothing be it model height, sleeve length, garment length, pockets and collars and the features of the fabrics.

 

4.   Use of product stories

Making use of storytelling to convey a story around the product is one of the best strategies that e-commerce websites can use to keep the attention of their customers.

Human beings are fundamentally storytelling beings. Thus, you can tell your customers about the idea behind clothing or how the fabric used to make the clothing was sourced.

 

5.   Easy availability of size guides

When it comes to online shopping the most common problem that customers face is size issues. Thus, you should consider displaying as much information as you can regarding the sizes of your clothing. Additionally, you can also present all forms of sizes used around the globe be it UK size, US size or Europe. This way your customers would easily be able to choose the right clothing hassle-free.

In case you require more assistance with your optimization efforts you can choose to seek help from reputed ecommerce optimization services agencies.

 

You may also like to read:

Conversion Rate Optimization for Your eCommerce Business

Optimize Your CRO Strategy on Magento

Tips for Conversion Rate Optimization in Magento

Comments

Post a Comment

Popular posts from this blog

Top 5 Advantages of Ecommerce Conversion Optimization

Image
  What does it mean to get a conversion? For many businesses, it's about selling the product, while for some, it's about getting the customer to call for a particular service. Nevertheless, everyone wants their conversion to equal that of selling a product. No matter which stage of selling you are in, your ecommerce website has to sell the product displayed on the online window.   So, if ecommerce conversions are that important, why isn't everyone leveraging its benefits? We're here to answer this question by sharing the top five advantages of taking up ecommerce conversion optimization services .   Why you should take up ecommerce conversion optimization services? There's no set structure to ensure that your ecommerce website can be optimized a certain way. It takes a lot of planning, insights, data and errors to get to the point where optimization becomes successful. And that is why hiring a professional company with the best ecommerce conversion optim...
Read more

Common Problems Solved In Magento Maintenance Services

Image
We’ve developed several e-commerce websites for our clients. We’ve made sure that every website functions to its maximum potential and without any glitches. However, we don’t leave our clients halfway. We’re in it for the long haul!   As you know, websites don’t run by themselves once they’re developed. To put it simply, we get involved in the process and ensure to identify any issues from minor bugs to major emergencies. Our unique Magento maintenance services include proactive and reactive responses to manage website issues swiftly. Need to understand what we’d be managing once we get into the maintenance phase? Let’s take you through our maintenance team expert’s checklist. Common maintenance problems our Magento experts work to resolve We’ve solved a bunch of website issues, and here’s how we did it best for our clients. Bugs and instability: We’ve identified bugs and website instabilities through code audits and monitoring tools. In doing so, we’ve stabilized the...
Read more

Taking a Closer look at Magento SEO

Image
Magento is one of the most common choices for websites that would like to leverage the platform's SEO capabilities to enhance their online presence. If the platform is used properly, it can boost your revenues from anywhere between 10%-80%. So, your business can grow 3 times faster, on average than other businesses that don’t use the platform.     What are some ways through which you can improve SEO on your Magento Website?   1. Crawling and Indexing One of the most common issues that Magento websites face is faceted navigations. This creates indexing and crawling issues as it increases the number of pages that the search engine has to crawl on to acquire information. Thus, if your website uses faceted navigation you will have to thoroughly conduct an analysis and consider allowing only certain pages that have a higher percentage of getting indexed.   2.   URL Paths Magento by default adds in “.html” to a website’s product as well as cate...
Read more