Top 5 Advantages of Ecommerce Conversion Optimization
What does it mean to get a conversion? For many businesses, it's about
selling the product, while for some, it's about getting the customer to call
for a particular service. Nevertheless, everyone wants their conversion to
equal that of selling a product. No matter which stage of selling you are in,
your ecommerce website has to sell the product displayed on the online window.
So, if ecommerce conversions are that important, why isn't everyone leveraging
its benefits? We're here to answer this question by sharing the top five
advantages of taking up ecommerce conversion optimization services.
Why you should take up ecommerce
conversion optimization services?
There's no set structure to ensure that your ecommerce website can be
optimized a certain way. It takes a lot of planning, insights, data and errors
to get to the point where optimization becomes successful.
And that is why hiring a professional company with the best ecommerce
conversion optimization services can help you better manage your website and
bring about conversions.
The benefits of hiring a Magento development company for increasing
conversions on your ecommerce website are:
1. Devise a
practical optimization strategy
2. Work
towards increasing the time spent by visitors on your website and boost your
content marketing results and website engagement metrics
3. Identify
your customers likes and dislikes
4. Enhance your
ecommerce website’s performance in Search Engine Results Pages (SERPs)
5. Improve
your Customer Lifetime Value (CLV)
We recommend that while planning on building your audience to enhance
conversions, it's important to identify their likes and dislikes. This is
something your Magento development company can also help you with by
researching more about your target customers.
At the same time, the benefit of ecommerce conversion optimization
services is that you get to identify the checkpoints where leads are not
getting transitioning or moving on to the next step. For example, the following
sale-stopping barriers could be long check-out processes, expensive shipping
orders, or too many steps before buying a product.
Once these loopholes are plugged, you may find that your conversions are
better optimized and customers are increasingly responding to your website.
Calculating the eCommerce
conversion rate
Your Magento website expert will calculate your eCommerce conversion rate
as part of any conversation rate strategy.
They’ll need two figures:
1. How many
people converted?
2. What was
the total number of website visitors?
Your hired team will track these figures using an analytics tool.
The conversion rate is considered overall or for a set period like per
day, week, month, quarter, or year, etc. The defined period does not matter as
much, as long as you apply the same period for both the “conversions” and
“total visits” figures. If the time periods don’t match, your rate will be
inaccurate.
The formula to calculate the conversion rate is:
Conversion rate = (Conversions ÷ Total Visits) x 100
Looking for the perfect ecommerce conversion optimization services? Reach
out to us at Forix and get your website up to speed with buying customers in no
time.
Related Links:
Magento Development:
Magento Maintenance/Support:
Magento Performance:
Magento
Performance Optimization
Magento Payment:
Magento Integrations:
Magento
Salesforce Integration
Magento
QuickBooks Integration
Magento
Microsoft Dynamics Integration
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